61 Key Social Media Metrics, Defined

Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.

I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say.

But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.”

Basically, ...

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