Huwebes, Mayo 26, 2016
Sealing a PVC joint
Toronto ban on hookah lounges challenged in court
A lawyer for the owners of four hookah lounges says the city had no power to ban the businesses.
Lunes, Mayo 23, 2016
Excavating a dirt crawlspace -- success!!
It wasn't a big deal and wasn't very expensive. The house is about 150 years old and just has a granite foundation. The central supports for the floor were pretty bug-eaten, although thankfully the floor above wasn't soft. (Dirt crawlspaces are, of course, terrible as far as pests and overall dampness.)
Our local building code allows you to excavate to place your finish floor no lower than the base of the foundation walls. In our case, that created a limit of 7' clear -- which is fine because at least you can stand up!!
First, they punched a hole in the foundation wall. Doing so under a narrow gable end meant very little weight coming down on the wall in that area. First it was a bit of shovel work, then they they were able to get a Bobcat in. They excavated down about 8', leaving the requisite 45 degree slopes up to the foundation walls. Put down perimeter corrugated drains and gravel, running back to a new airtight sump connected into the sewer. Put down new 1x2' center footings, and added strong lally columns to hold up the floor. Then a vapor barrier of dimple mat. Then a concrete slab was poured to just above the base of the perimeter foundation wall.
We were a little worried about the high water table. But it never appeared. So that was good.
Next, added an angle iron to the top of the opening, and finished it off, added a precast bulkhead, sealed it up against the house, put a Bilco door on there, and we were done.
Only $11k plus the cost of materials which was about $3k. So that wasn't too bad and it's an infinitely nicer setup, that can in fact be used as a real basement (and, thankfully, a bone dry one).
Anyhow I just wanted to post this because some people wrote in some other posts that this type of work had proven costly and/or troublesome. If you can just find an area of your foundation wall to punch through that's not bearing any significant load, I think you will find it's a pretty straightforward process. Just make everything utterly bombproof and I really don't think you'll regret it. Awfully nice to have that extra space.
Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy)
Kevan Lee, October 2015It is our greatest marketing asset.
And we just keep changing it.
And now things have changed again. We've flipped the switch, and our new design is here.
From where it started with Leo over five years ago to where it stands today, the Buffer Social blog has evolved a great deal over the years, and we're extremely grateful to have built up a great reputation and sizeable audience along the way.
The Buffer Social blog now attracts over 850,000 readers and averages over 1.1 million sessions per month. But it certainly didn't come easy, and it took some trial and error before we found a recipe that started to pay off.
The Google Analytics screenshot below, helps to illustrate our story:
Towards the end of 2015, we revealed that we'd lost nearly half of our social referral traffic. And the discussion around this post made us realise that if we want to continue growing, we need to see change as a necessity. We need to continue to push ourselves and figure out how to keep reinventing ourselves to stay ahead of the curve.
This new design is our latest experiment and in this post, I'm excited to go into detail about different sections of the new blog design and share some of the thinking behind our content strategy.
Let's jump in!
What's changed
Here are some of the new elements to look out for:
Homepage Discover Block
We have over 900 posts on the Social blog, and next to a visual refresh, the main goal of this redesign was making content more discoverable. We felt that a lot of the great stuff we've published in the past can get a little lost and that we need to signpost better where particular types of content can be found.
A brainstorm during the retreat gave us the idea to approach the social blog as a toolbox. A reference blog and knowledge hub. And the Discover block at the top of the homepage is aimed to make it as easy as possible to find what you're looking for when you come to the blog.
You can use the search bar to discover content based on keywords you're interested in learning about, for example, “Twitter Marketing” and you can also click on any of the categories below the search bar. Popular categories have also been added to the bottom of the homepage to make it easier to discover content about your favorite topics too:
Two-column layout
Under the Discover block, we've transitioned from a one-column layout to two columns, highlighting more than just the latest piece of content and guiding you through our latest articles on subjects like social media marketing, design, and the latest news and trends.
Adaptable content: T
As we thought about the various blogs we have here at Buffer (Social, Open, and Overflow), we realised that they served very different purposes, and a one-size-fits-all post style may not work across the board. Sometimes our content has an editorial flavour, and sometimes it has more of an educational angle. The new design allows us to tell stories more effectively with the help of a couple of article formats.
Toolbox articles
Toolbox articles will mainly be used here on the Social blog. They're geared up to support our social media marketing and content tips articles.
Magazine articles
Magazine articles have an
Behind our content strategy
In October 2015, we shared our marketing manifesto, and we've now evolved a section of the manifesto into our Editorial Mission Statement:
Every single piece, we have to feel like “this is going to be the one.” Not all in the same way, but all in their own unique way of redefining excellence for their own area. And then, only some of them will be the true breakout hits and most of them won't. But that'll be the only way for us to truly create a space of excellence.”
– Buffer Editorial Mission Statement
This mission statement will serve as a constant reminder to be vulnerable and create content that we truly believe will stand out and attract everyone's attention. It's also a promise to every reader of the blog, whenever you visit us here, you'll know that we've put everything into the post you're reading.
The five questions that shape our strategy
In a previous post we discussed the five ways that a blog can change and grow (though there are probably more) and our content strategy is largely based on answering these five questions:
- Topic: What will we write about?
- Audience: Whom will we write to?
- Style: What types of content will we publish?
- Depth: What level of depth will we approach a topic?
- Behind-the-Scenes: How will we organize ourselves to get the work done?
Below, I'd love to guide you through how we're currently approaching these challenges.
1. Topics
On the Buffer Social blog, we strive to deliver content that helps readers solve a problem or challenge they face in their everyday work environment. This can come in many forms: sometimes it'll be a “how-to” guide on using the latest social media tools, other times it could be a list of great blogs or marketers to follow.
We tend to break down the topics we cover into four types of posts:
- Definitions – Here's what this means
- Tools – Here're the tools you can use
- Workflows – Here's how to get it done
- Future – Here's where it's headed
How we find topics to write about
Keeping a pipeline of posts we feel can break through the noise and stand out can be quite a challenge. Kevan has covered our idea curation process in detail before, but I'd love to share quickly how we keep our editorial Trello board full off (hopefully) great ideas to write about.
- Looking at our data: Google Analytics can be a great tool for content ideas, I love to keep tabs on which posts and topics are performing well. For example, posts on social media images and design have performed well for us recently, so this feels like a great topic to write about some more.
- Taking inspiration from others: What are certain people in our niche talking about? What are people sharing and writing? Outside sources are a huge inspiration for us. We come across articles that we love and want to dive even deeper into. We find headlines that grab us, and we repurpose them for other topics.
- We save every idea: I have tons of notes on my phone, scribbled down in notepads and saved in our Trello board. Sometimes, all it takes is a phrase, link or few keywords to get us started on a topic.
- Listening: An incredibly valuable source of inspiration is you, the reader. We listen to blog comments and to conversations on Twitter to see what you'd like to learn more about.
- Sharing our experiences: Sometimes, the most relatable posts we publish are the ones where we share our experiences and challenges.
2. Audience
As Buffer continues to grow and evolve, so does our audience. We've not been too persona focused thus far on the blog, but it feels like our audience has changed a little over the past 6-12 months.
A while ago we shared a breakdown of who we felt our current and future readers may be:
It now feels like we're learning towards the 'future' vision of who we're writing for. During the coming months, I'd love to spend some more time on customer research for the blog to identify who our readers are and what content they're particularly excited for.
3. Style
We feel that a blog post should be as long as it needs to be. For us, this tends to be ~1,500-2,000 words per post. But we use the word count as a target, more than a restraint. If a post is 1,200 words and filled with great content, excellent, let's not expand on it just to fill a word count quota. Likewise, if a post is 3,000 or more words and fully covers an in-depth topic, that's great too.
We like to go into detail and give customers everything they need in one place. We include details on functionality, how things work and how to implement any ideas or strategies we discuss in the post. We love for our readers to be able to read and post and instantly know how to use what they've learned to benefit their business.
This is the recipe that has been proven to work for us. But we need to continue to experiment and try new types of content to push on and continue to grow the blog.
Over recent months, we've experimented more with news and trends, alongside our more traditional in-depth pieces on social media marketing and had a few spikes off success:
- A post on Twitter Polls (published the day after they launched), grew our search traffic by 25% – from 26.5k sessions/day to 33.5k/day. This spike lasted for a couple of weeks and got us super excited for the potential of timely, actionable content.
- We published a series of posts focused on Facebook's F8 conference during the week of the event and brought in around 60,000 visits to these posts.
Our news experiment has provided us with some great learnings and intuition about which topics and trends we should jump on and write about as soon as they break.
Some areas I feel we could do more with include:
- Video
- Short-form / snackable content
- Opinion and thought leadership
There's always a bit of unease and discomfort in trying something a little out of the ordinary when you have a recipe that you know can work. But we're excited to continue trying new things.
Talking point: I'd love to hear what you'd like to see more of from Buffer? Please let us know in the comments below this post.
4. Depth
After over five years of writing about social media, you'd have thought we might have covered every topic in as much depth as possible. But the great opportunity with depth is that social media continues to evolve as does our perspective on social media and marketing.
We're seeing many of the established social platforms switch from organic to paid networks. We are continually having to learn new things and test new techniques. Everything changes, constantly. First, it works, and then it doesn't.
We have a lot still to explore when it comes to depth. Maybe we need to expand beyond our blog posts; create more downloadable guides, more videos, more courses.
What would you like to see from Buffer? Let us know in the comments
drip staining
If you replace the siding with cement siding will water be able to stain that also??? or do people use additional coats of paint on those bottom layers so water cant get in the cement siding..
Linggo, Mayo 22, 2016
Problems after replacing bulbs with LEDs
First, I have two of these on our front porch. They are both light and motion sensitive. I have them set to they come on (dim) for 6 hours after dusk, and turn bright when motion is sensed. After the 6 hours, they turn off, but will still come on to full bright with motion.
Anyway, they've worked fine for years. Then I replaced the halogens with these LEDs. Now both the light sensing and motion sensing functions are inoperative. They're basically just "dumb" lights now: turn on and off with the switch, nothing else. Why?
The web page says you can use LEDs, as long as they are dimmable, and they are. Yet it seems like somehow the LEDs have killed both of the sensing functions. And to top it off, I put halogens back and and the light / motion sensing is still dead. It's like the LEDs permanently killed them! Does this make any sense?
Separately, I have an interior light fixture which holds 3 incandescent bulbs. I switched them to 3 LEDs and the worked fine. However, the fixture is on a dimmer, and I had forgotten to buy dimmable LEDs. So I went out and bought dimmable LEDs and swapped them out. Now, 1 of the 3 sockets won't work with the dimmable LED! It works with the incandescent/halogen, works with the non-dimmable LED, but won't work with the dimmable LED! And the other 2 sockets work fine with any of the bulbs. Any ideas on this one?
Thanks!
Prepping retaining wall for laying brick?
Thank you! Dave
Sabado, Mayo 21, 2016
Ran out of wireless zones! Vista 20P
The panel specs say the unit will handle 40 wireless zones, but I guess if you have a 6150RF keypad, that 40 goes down to 16? I wonder because I have 13 wireless zones set up and then I tried to add a keyfob which apparently threw me into the dreaded E8 error.
If this is true, do I need to add another RF Receiver to get more zones? Are there any out there that handle more than 16?
Lastly, the previous homeowner had a Lynx Plus keypad installed. I pulled it to put in the Vista 20P I had from a previous installation. It seems the Lynx Plus handles up to 40 wireless zones as-is, is that correct? If that is the case, could the Lynx Plus be substituted as the keypad in place of the 6150RF in my Vista 20P system? Am I stupid for even swapping the units out (Lynx Plus for Vista 20P)? One thing I've noticed about the Lynx Plus is that it wont handle my AMSCO SSX-52S Siren/Strobe unit (not enough power). That is one reason I'd like to use the Vista 20P.
Please advise if you can. Thanks!
Convert 4-way circuit to single pole?
Thanks in advance!
Biyernes, Mayo 20, 2016
PC leader Patrick Brown meets predecessor John Tory at city hall
The former and current PC leader discussed mental health, transit and other municipal issues ahead of a photo op.
Vacuum smells like farts after using it for protein powder spill
Thanks in advance!
Toilet from hell continues... water supply
It is an older (80's) adjustable valve that uses the hot water supply to fill the tank. I looked at it and it's corroded, and the cold/hot mix valve on the top broke when I tried to turn it. The concept of using hot water to fill the tank is not really feasible, because the hot water in the line is cold and take a few gallons of running just to get hot, so it doesn't really prevent the tank from sweating in the warmer weather.
Should I just use the cold water supply line to supply the tank?
I'm rather afraid to turn the water to the house off and mess with the hot water line. Is it tied into the hot water baseboard heating system? I don't want to get air in the system since I don't know how to purge the air from the lines... or is it OK as it is separate from the HWBB system?
No, I haven't checked the toilet water supply valve yet for proper flow. Do these things go bad or need repacked?
More landlords warned to stop renting space to marijuana operations
City officials and police have now sent 64 warning letters to landlords telling them to shutter pot storefronts
Huwebes, Mayo 19, 2016
What is the meaning of "Siren Tracking"?
Landlord licensing passes first major hurdle at city hall
A move by tenant advocates to ensure better building standards and greater punishment for landlords who don't comply is now in council's hands
Toronto pot outlets ordered to shutter in 3 days
The city continues to serve pot shop landlords with a three day deadline to shutter their premises
Miyerkules, Mayo 18, 2016
power lost in transmission lines
I've a simple question about the law formula of power lost in transmission lines
How to distinguish between the law formula of the lost power in lines and the power input of the transformers as they've the same law P= I x V?
Province should share financial burden to build affordable housing now, advocates say
While Toronto waits for provincial rules to force developers to build affordable housing, tens of thousands of applications are already in progress
6 Proven Strategies for Successfully Promoting Content Across Social Media
You've crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create.
All you have to do is queue it up in Buffer and watch it take off, right?
I've been there, and I wish it were true!
Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media.
But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media.
Start here with these 6 proven strategies for promoting content across social media – They've worked for us, and they can work for you as well.
Let's jump in!
1. Create unique posts for each social channel
With limited time and resources, creating a unique post for each social media channel can be a challenge, but it's well-worth the effort. This will help to give your content a fresh feel no matter where your audience lands and show that you've put some thought into each update.
The other benefit of creating a unique post is that each social media channel has its own set of rules and so what works on one channel may not work on the other.
Take our recent article on 11 Facebook Marketing Features for example:
Here's how we shared it on Facebook:
And on Twitter:
From past experience on social media, we know that our Facebook audience tends to like a bit more context around a blog post, whereas our Twitter followers tend to engage with tweets that are to-the-point and contain awesome visuals.
The visual here being this adorable puppy GIF (animal GIFs highly recommended!)
Here's how I like to think of promoting content across social media before I craft a post – Helping me to consider the potential audience and what they might respond to:
- Twitter: An audience looking for news, tips, Twitter best-practices, how-to's, interesting articles, and what's trending. Quick, witty, and eye-catching updates are a social media manager's best friend.
- Facebook: An audience looking for entertainment and value. Think, “share” first. What will make your audience want to share your post? Aim to spark emotions and interest with captions and headlines.
- Instagram: An audience looking for stunning visuals. Which portion of your content is the most visually-pleasing piece? Share that! If there's none, try creating an image to share with Pablo or Canva.
- LinkedIn: An audience of professionals. How will your piece of content add value to the professional lives of your audience? Try and express those professional benefits in your LinkedIn updates.
- Pinterest: An audience of creatives. Think beautiful images plus how-to's. As much content as you can clearly fit into a visual, the better – Infographics are a perfect medium to accomplish this.
Keeping with the puppy theme, here's another great way to think of each channel before posting:
Image via Avalaunch Media
2. Become a social media outreach expert
It would be great if promoting content across social media was similar to Kevin Costner in the movie Field of Dreams – the “build it and they will come” strategy.
In the early days of social media, we were enjoying a mountain of organic traffic and engagement on social media until slowly, but surely, those results began to decline, and we lost nearly half of our social media traffic.
Since then, we've had to pivot and focus on what we can do internally to get the most out of our blog content on social. Inspired by a post on outreach by Jeff Bullas, we now like to think of ourselves as outreach experts.
One of the keys to social media outreach that we've discovered is that it's not the number of people that you reach out to, it's the type of people.
We broke the “types” up into 3 categories:
Advocates
These are the faithful audience members of your brand. The amazing people that retweet every one of your tweets and like every one of your Facebook posts. The ones that talk about your product or service to their friends and family.
Providing value to these loyal audience members is encouraged on both social media and email. If you haven't already, consider creating a weekly email newsletter or roundup with the top posts from your blog.
Include your social media icons in the email and even experiment with asking your subscribers to share the content – turning them from subscribers to social media fans.
Peers
These are the people and/or brands in your field that you would consider peers – The ones looking to gain the attention of the same people (more or less) that you are. When it comes to marketing to a similar audience, we've found that it is effective to work with peers as it increases your potential audience size and is good business as it benefits both parties.
Working with peers can be as easy as agreeing to curate and share each other's content on social media, teaming up on a blog post, or going a bit deeper by creating free resources that your audience will find useful.
Start by messaging the content manager or social media manager from the company that you're interesting in working with on social media or email with a few valuable partnership ideas and what the benefits on both ends will be.
Big Fish
Connecting with influencers and “big fish” companies may not be as hard as many people think it is. At the end of the day, they're all human just like you and me. The only difference is they've amassed a huge audience after years of hard work.
According to Jeff Bullas, there are a few basic principles when connecting with an influencer:
- Always provide value for the influencer
- Expect nothing in return
- Be polite
- Act like a human being
Providing value is first and foremost. What can and will you bring to the table that will benefit them? Over time, this will build into a mutually beneficial and trusting relationship.
A great example of this is when HubSpot reached out to us with an opportunity to partner up on a social media content calendar template. They had already done much of the work (value) and were looking for a partner to promote this resource to audiences (trust). It was a no-brainer for us to dive in with them.
3. Optimize posting timing & frequency
One question that we get asked a lot here at Buffer is: How often should I post to social media?
I love this question because it makes me take a good look at what is and isn't working when promoting content across social media on our own channels. The one answer I always find is that it's constantly changing – What works for us one week is different the next. That's why I'm always experimenting with our schedule and why I encourage you to do the same.
Here's a fun little 3-week posting experiment that I ran on across social media to see if post timing would make a big difference in clicks and engagement:
Week 1:
- Facebook: Post 5 times per day at “peak” Facebook times (using Facebook Insights)
- Twitter: Post 14 times per day at “peak” Twitter times (using Buffer's Optimal Timing Tool)
- Instagram: Post 1 time per day with our “peak” Instagram time (using Iconosquare)
- LinkedIn: Post 4 times per day during USA working hours (5:00 a.m. – 8:00 p.m. PST)
Week 2:
- Facebook: Post 4 times per day at “peak Facebook times” (using Buffer Analytics)
- Twitter: Post 13 times per day at “peak Twitter times” (using Buffer's Optimal Timing Tool)
- Instagram: Post 1 time per day with experimenting with 6 “new” times (using Iconosquare)
- LinkedIn: Post 4 times per day during randomly assigned times throughout the day
Week 3:
- Facebook: Post 3 times per day at “non-peak” Facebook times (using Buffer Analytics)
- Twitter: Post 11 times per day at “non-peak” Twitter times (using Buffer's Optimal Timing Tool)
- Instagram: Post 1 time per day with our “peak” and “non-peak” times (using Iconosquare)
- LinkedIn: Post 3 times per day during USA working hours and on weekends
Though it wasn't a perfect experiment, I acquired a ton of internal data from just 3 weeks of easy-to-implement social media experiments.
What I found was a “sweet spot” between engagement and clicks. We have a highly active audience between the hours of 12:00 – 3:00 a.m. PST on many of our social media channels. Awesome!
I then used that data to schedule our most important and potentially engaging posts around those times to give them a little extra boost.
4. Test social media headlines
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy
Described as “The Father of Advertising,” David Ogilvy knew a thing or two about the importance of headlines.
An incredible study from the team at Ripenn gave us access to headline analysis from top viral sites on the web – what we observed from the data is that content that aims to help and provide value to others performed the best.
What better way to convey value in a short amount of time than through a well-written headline?
Garrett Moon, Founder at CoSchedule, analyzed more than 1 million headlines and came up with some great tips for maximizing their potential. We then mixed those with our own data and created these 10 takeaways for writing great headlines:
5. Utilize Call-to-Action (CTAs) regularly
In an ideal marketing world, people would hear about your product or service from friends and family on social media, check out your profiles, follow your accounts and like your posts, visit your website, and convert into a paying customer.
In the real marketing world, social media success looks a little something like this:
Call-to-Action (CTAs) are a great way to encourage your audience to like, share, and engage with the awesome content that you are creating and to eventually capture leads from social media.
But when promoting content across social media, it's important to fit CTAs in naturally. Aim to be as genuine, creative, and original as possible. For tips and call-to-action inspiration, check out these
If those don't quite hit the spot, here are a few more ideas that have worked for us in the past:
- Ask thought-provoking questions
- Host a giveaway asking participants to “share this post, “tag a friend,” or “follow us on social”
- Include CTAs in beautiful social media images
- Offer additional free content and resources where no signup is required
6. Build a social media community
If you're experimenting with all of the tactics above and looking for even more ways to reach a new audience, building a social media community is a great next step.
Your brand's “tribe” helps people stay connected, informed, and talking even when you're asleep.
At the crux of a social media community is this idea:
For companies and brands to build strong relationships online, communication must be a two-way street.
Whether you build your community on Slack, LinkedIn, Facebook, Twitter Chats, or a host of other online options, the most important part is your brand's two-way interaction with real people.
Your brand is at the center of your community, but the goal is to give participants an identity and a voice where they can share their thoughts about big topics in your industry. Listen to their questions, concerns, thoughts, and ideas and respond to them in an authentic way.
Image: “The Honeycomb of Social Media”
At the end of the day, good content, quick responses, and a real person to monitor and interact through your social media channels will do wonders for your social marketing campaign.
Over to you
What are your go-to strategies when promoting content on social media?
- Do you share content more than once?
- Have you found your timing sweet-spot?
- Which social media networks drive the most traffic and engagement for you?
- Do you run A/B tests for each one of your headlines?
We'd love to hear from you in the comments below!
Toronto delivers warning shot to pot dispensaries
Toronto police served pot outlet landlords with letters Wednesday reminding them of their “obligations under the law”
Martes, Mayo 17, 2016
Painting metal floor heat registers
Toronto mayor commits city to transgender rights
The rainbow flag raising at Toronto city hall happened as the federal government tabled a bill to protect trans rights.